About Built Not Broken. Our Story, Mission and Mindset!

From Broken to Built: Our Story

Hey, I'm Kris, founder of Built Not Broken. I know what it feels like to hit rock bottom, look up and wonder: “Is this all there is?”

That moment became my turning point. The fall became the fuel. The broken became the blueprint.

Our Journey:

I walked through doubt. I battled shadows. I asked the hard questions, And I chose to build again.

Built Not Broken started as an idea: what if your gear reflected your growth, your style matched your story, and your mindset powered your movement?

With that vision, we launched apparel that isn’t just worn, it’s lived. Each piece carries the mantra: we get knocked down, we stand back up, we keep going.

Our Mission:

To Empower those who choose action over excuses.

To Inspire a mindset that says: “I rise.”

To Build a community of believers, fighters and motivators.

What We Stand For:

Real talk. No gimmicks.

Quality apparel that feels as good as it moves.

Messaging that lifts, not just looks good.

A movement bigger than any single purchase.

Join Us:

When you pick Built Not Broken gear, you’re doing more than buying clothing, you’re claiming your mindset. You’re saying: I’m built. Not broken.

Shop the brand. Wear the story. Live the message.