From Setbacks to Comebacks

We believe that setbacks are setups, and broken pieces become bridges.

At Built Not Broken, we create more than clothing, we build energy, mindset, and movement.

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New designs and timeless statements. All built to remind you that strength is earned, not given.

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Why Built Not Broken

Born from real struggle, built for real growth.

Built Not Broken isn’t just a name it’s a reminder that your story doesn’t end when you fall.

Our brand was created to motivate, to uplift, and to remind every person that strength is forged through adversity.

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Latest from The Built Journal

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  • A black background showing two toggle switches: “Motivation” switched off and “Discipline” switched on in green, symbolizing choosing discipline over motivation.

    Stop Playing With Your Potential: Why Disciplin...

    Kristoffer Crabtree

    Most people don’t fail because they’re not capable. They fail because they’re distracted. They’re inconsistent. They keep playing small when they know deep down they were built for more. The...

    Stop Playing With Your Potential: Why Disciplin...

    Kristoffer Crabtree

    Most people don’t fail because they’re not capable. They fail because they’re distracted. They’re inconsistent. They keep playing small when they know deep down they were built for more. The...

  • A sign representing resilience and growth — turning pain into fuel and transforming struggle into strength with the Built Not Broken mindset.

    “Turn Pain Into Fuel: How to Transform Struggle...

    Kristoffer Crabtree

    Pain doesn’t have to break you, it can build you. Every setback, loss, and failure can become fuel for growth if you learn how to turn struggle into strength. Here’s...

    “Turn Pain Into Fuel: How to Transform Struggle...

    Kristoffer Crabtree

    Pain doesn’t have to break you, it can build you. Every setback, loss, and failure can become fuel for growth if you learn how to turn struggle into strength. Here’s...

  • Turning Pressure Into Power: Built Not Broken

    Turning Pressure Into Power: Built Not Broken

    Kristoffer Crabtree

       Pressure has a way of revealing what you’re made of. Most people think it’s something to escape, but truth is, pressure is a teacher.    When life gets heavy,...

    Turning Pressure Into Power: Built Not Broken

    Kristoffer Crabtree

       Pressure has a way of revealing what you’re made of. Most people think it’s something to escape, but truth is, pressure is a teacher.    When life gets heavy,...

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